GoNexus Group, a leading experiences and mobility travel group, has announced a strategic partnership with TicketNetwork, a live-event ticketing technology and marketplace distribution company, to launch a new Sports & Live Events vertical within NexusCube, its B2B travel marketplace.
The agreement represents a significant milestone in GoNexus Group’s evolution, expanding its portfolio beyond traditional travel products and reinforcing its strategy to diversify revenue streams and strengthen its omnichannel growth model across international markets.
Through this partnership, GoNexus Group will gain access to TicketNetwork’s global live events inventory, enabling the integration of sports, concerts, theatre performances and live entertainment experiences into its ecosystem. This expansion enhances the Group’s ability to deliver high-value, experience-led travel products to its global network of partners and customers.
For TicketNetwork, the partnership provides access to GoNexus Group’s powerful travel distribution ecosystem. Managing the travel needs of more than 7 million travellers annually and collaborating with over 17,000 B2B travel partners worldwide, GoNexus Group offers TicketNetwork a unique gateway into travel-driven demand across multiple international markets, expanding the reach and commercial potential of its inventory in the global experiences marketplace.
The integration connects NexusCube to more than 150,000 live events worldwide, with over USD $10 billion in ticket inventory value and coverage across more than 35,000 venues globally. This scale strengthens GoNexus Group’s ability to continue expanding NexusCube as a global experiences marketplace, offering partners a broader and more diversified portfolio of live entertainment products.
The partnership is also particularly relevant ahead of major global events such as the FIFA World Cup 2026™, which is expected to generate significant travel flows across North America and further increase demand for event-driven experiences. Beyond the tournament, the partnership is well positioned to capitalise on year-round demand generated by major North American sports leagues including the NFL, NBA, NHL and MLB, as well as concerts, music festivals and other large-scale live entertainment events that continue to drive travel decisions for millions of consumers.
By combining TicketNetwork’s global inventory with GoNexus Group’s distribution capabilities, both companies are positioned to capture this growing demand and strengthen their presence in the fast-evolving experiential travel ecosystem.
Rubén Gutiérrez, President at GoNexus Group, said: “This partnership marks an important step in our journey to become the leading global experiences marketplace. By integrating TicketNetwork’s world-class live events inventory into NexusCube, we are expanding our value proposition beyond traditional travel products and enabling new ways for our partners and customers to access high-value experiences worldwide. At the same time, we are further strengthening our global distribution ecosystem and reinforcing our long-term growth strategy.”
Bryan Flanagan, Executive Vice President at TicketNetwork, added: “GoNexus Group’s scale, global reach and strong B2B distribution network make them an ideal partner for TicketNetwork. Together, we are expanding the reach of live events into the travel ecosystem and creating new pathways for global audiences to discover and access experiences at scale.”
