New data from Business Travel Show Europe, 24-25 June 2026, Excel London, reveals a marked increase in corporates using business travel as a benefit to attract and retain talent – from 18.57% to 20.17% in the last 12 months.
Of those, 5.88% are including a remit to take bleisure trips among their employee benefits offering and 1.68% allow workcations.
While over half – 52.1% – don’t use business travel as a talent carrot, this is considerably lower than last year’s 57.14%.
The findings highlight a growing realisation among HR teams of the importance of travel to employees, particularly Millennial and Gen Z talent, as well as the normalisation of front and back loading work trips with holiday, and the rise of the digital nomad.
Louis Magliaro, Executive Vice President, The BTN Group, said: “We’re seeing a real shift in how organisations think about business travel. It’s no longer viewed purely as a cost centre, but becoming a meaningful part of the employee value proposition. For younger talent especially, the opportunity to travel, blend work with leisure and experience new cultures is a powerful differentiator. This data shows HR teams are recognising that, and Business Travel Show Europe will be the place to find shortcuts to designing a travel policy that can support attraction, retention and employee experience.”
Business travel isn’t just about logistics – it impacts employee wellbeing, cost control, compliance, sustainability and talent attraction. Business Travel Show Europe is designed to help HR professionals balance all of these priorities in one place. There are hundreds of travel and mobility suppliers who understand the HR impact of business travel and practical content in the conference programme with sessions focusing on sustainability, AI, geopolitics, cost control and more.
Business Travel Show Europe – where 3,000 buyers, suppliers and industry leaders will come together to discuss travel trends and topics, meet and do business – takes place 24-25 June 2026 at Excel London. HR professionals are invited to register for free now.
Notes to editors: reveals a marked increase in corporates using business travel as a benefit to attract and retain talent – from 18.57% to 20.17% in the last 12 months.
Of those, 5.88% are including a remit to take bleisure trips among their employee benefits offering and 1.68% allow workcations.
While over half – 52.1% – don’t use business travel as a talent carrot, this is considerably lower than last year’s 57.14%.
The findings highlight a growing realisation among HR teams of the importance of travel to employees, particularly Millennial and Gen Z talent, as well as the normalisation of front and back loading work trips with holiday, and the rise of the digital nomad.
Louis Magliaro, Executive Vice President, The BTN Group, said: “We’re seeing a real shift in how organisations think about business travel. It’s no longer viewed purely as a cost centre, but becoming a meaningful part of the employee value proposition. For younger talent especially, the opportunity to travel, blend work with leisure and experience new cultures is a powerful differentiator. This data shows HR teams are recognising that, and Business Travel Show Europe will be the place to find shortcuts to designing a travel policy that can support attraction, retention and employee experience.”
Business travel isn’t just about logistics – it impacts employee wellbeing, cost control, compliance, sustainability and talent attraction. Business Travel Show Europe is designed to help HR professionals balance all of these priorities in one place. There are hundreds of travel and mobility suppliers who understand the HR impact of business travel and practical content in the conference programme with sessions focusing on sustainability, AI, geopolitics, cost control and more.
Business Travel Show Europe – where 3,000 buyers, suppliers and industry leaders will come together to discuss travel trends and topics, meet and do business – takes place 24-25 June 2026 at Excel London. HR professionals are invited to register for free now.
