Apple may soon increase the prices of some of its products as rising component costs continue to pressure the tech industry. According to a report, based on an exclusive interview with Apple CEO Tim Cook, the company is preparing to raise prices on selected devices in the coming months.
Cook did not disclose when the changes would take effect. He also did not confirm which products will be affected first. However, the source suggests that Apple’s Mac and iPad lineup could see price increases before other products in the company’s portfolio.
The expected move comes as several smartphone brands have already raised device prices due to higher costs of RAM and flash storage chips. While Apple and Samsung have largely absorbed these additional expenses so far, Apple may no longer be able to avoid passing some of the costs to customers.
The report also claims that Apple’s next-generation iPhone 18 Pro series will likely carry a higher price tag than the current iPhone 17 Pro lineup.
Apple has not officially announced any pricing changes. However, the report indicates that higher costs could soon impact some of the company’s most popular devices.
