Meili, the leading technology platform enabling direct ancillary distribution, has announced a strategic partnership with LATAM Airlines, the largest airline group in Latin America. The partnership marks a key milestone in Meili’s expansion across Latin America, strengthening its presence in one of the world’s fastest-growing travel markets. LATAM Airlines has selected Meili to enhance its car rental offering across all digital touchpoints. The partnership empowers car rental providers to distribute directly within LATAM’s ecosystem, eliminating third-party redirects and enabling greater control over customer experience, performance, and loyalty integration.
This partnership will enable LATAM travellers to book car rentals directly within the airline’s website and mobile application, creating a more seamless journey. As demand for seamless digital travel experiences continues to grow across Latin America, this integration ensures LATAM customers can easily add car rental to their journey and earn LATAM Pass miles, reinforcing loyalty and increasing engagement across the LATAM ecosystem.
By integrating Meili’s purpose-built ancillary technology, LATAM can offer a fully branded car rental journey that drives satisfaction, builds loyalty, and boosts ancillary revenue.
Mike McGearty, CEO and Co-founder of Meili, commented: “We’re thrilled to partner with LATAM Airlines, a long-standing leader in Latin American aviation. This partnership represents our shared vision of elevating the traveller experience while returning control of distribution to car rental partners. Latin America represents an incredibly dynamic travel market, and working with LATAM is a key step in expanding our presence across the region. Meili’s technology ensures LATAM customers can book car rentals seamlessly within a trusted, fully integrated environment.”
Mark Lamac, Ancillary Director of LATAM Airlines, commented: “In LATAM, we are constantly evolving to offer a simpler, more integrated, and more relevant travel experience for our passengers. This partnership allows us to directly incorporate car rentals into our digital channels, making it easier for passengers to plan their entire trip in one place. In addition, this integration strengthens our LATAM Pass ecosystem, enabling our customers to earn miles and access a more connected and personalized experience at every stage of their journey.”
This partnership marks an important step in Meili’s global growth strategy, with Latin America a key focus as demand increases for direct, integrated ancillary solutions across the travel industry.
