This summer, Rosewood introduces The Spirit of Celebration, a global program designed to bring people together through sport, travel and shared experiences. Inspired by the energy and sense of community surrounding football culture, the initiative is anchored by an exclusive limited-edition jersey created in collaboration with British artist and sportswear designer Christian Jeffery, alongside hotel activations and curated regional itineraries.
With a background spanning fine art and technical sportswear design, Christian Jeffery collaborated with Rosewood on a one-of-a-kind hand-painted football jersey and artwork, inspired by the brand’s new visual identity and the spirit of several Rosewood destinations. Adapted into limited-edition Rosewood jerseys, the design will be available for purchase this summer as part of the brand’s Summer Essentials retail collection and worn by the Rosewood community around the world.
“At Rosewood, we’re always interested in the cultural moments that bring people together, and The Spirit of Celebration reflects that. Christian Jeffery brought a thoughtful perspective to the project, taking inspiration from the visual language of football culture through a distinctly Rosewood lens.”
JOANNA GUNN, CHIEF BRAND OFFICER, ROSEWOOD
The jersey incorporates bespoke details inspired by properties and destinations across the portfolio, including rosette motifs based on the architectural millwork of Rosewood Mansion on Turtle Creek and oak leaves honoring the iconic Menlo Park landscape surrounding Rosewood Sand Hill. A custom crest inspired by The Carlyle, A Rosewood Hotel, serves as the design’s focal point, featuring Vancouver cherry blossoms, New York roses, and orchids native to Nayarit, Mexico.
“The jersey was inspired by ideas of heritage and place – combining my background in sports design with Rosewood’s philosophy of innovative luxury, the fabric of its rich communities, and the distinct design identities of its properties across the Americas. My vision was to blend the beauty of football culture with Rosewood’s unique natural landscapes to create a design with layers of stories to be discovered.”
CHRISTIAN JEFFERY, ARTIST AND SPORTSWEAR DESIGNER
Whether guests are looking to step into the energy of the games or take in the excitement from afar, Rosewood properties are doubling as vibrant hubs of culture, style, and community this summer. From high-design pop-ups to tailored match screenings and interactive culinary events, these activations channel the vibrancy of the season, inviting guests to celebrate the spirit of togetherness as much as the game itself. Seasonal events include:
Open-Air Viewing Spaces and Communal Watch Parties
Rosewood properties are transforming their outdoor spaces into open-air theaters. From the lush lawn at Rosewood Villa Magna in Madrid, to the courtyards at Hôtel de Crillon, A Rosewood Hotel and Rosewood Amsterdam, to immersive screening and tasting menu experiences at Taraz, the vibrant heart of Rosewood São Paulo, guests will be able to participate in lively viewing parties, complete with curated menus and a spirited atmosphere that reverberates through each city.
Epicurean Takeovers and Cultural Explorations
Shared moments of sensory immersion come to life through unexpected culinary pop-ups, hands-on experiences, and masterclasses. Rosewood Hong Kong is honoring the season with a poolside takeover at Asaya Spa highlighting the color Discovery Green, while Kona Village, A Rosewood Resort welcomes beachside mixology residencies featuring Julie Reiner. Creative cocktail menus are prompting convivial gatherings on-the-ground in key cities. At Rosewood Mansion on Turtle Creek in Dallas, a new menu commemorating icons of football will be featured at the Mansion Bar, paired with a bespoke, hand-drawn art depicting historic players, and at Rosewood Hotel Georgia in Vancouver, a summer beverage menu unveils at Reflections The Garden Terrace, drawing on flavors from the seven nations competing locally.
Shared Rituals and Natural Discoveries
Rosewood properties are introducing natural excursions and remedies that foster a shared sense of restoration this summer. Grounded in the therapeutic traditions of Oaxaca, the Mezcal Four Hands Spa Ritual at Las Ventanas al Paraiso, A Rosewood Resort recasts mezcal from spirit to a medicinal ‘elixir’. At Rosewood Miramar Beach, guests can discover MOODS, a new signature aromatherapy scent journey to truly elevate the spa experience. For deeper outdoor exploration, Rosewood Mayakoba is offering private whale shark expeditions, while Rosewood Mandarina takes part in sunset sea turtle conservation rituals.
For those seeking a deeper connection to regional travel, Guided by Rosewood is a new itinerary series designed to immerse guests into local culture.
Spanning across Mexico, Southeast Asia, and Austria and Bavaria, the multi-destination excursions highlight the distinctive traditions and hidden viewpoints that define a region’s character, positioning each Rosewood property as a gateway to the community and a platform for genuine connection. Demonstrating a keen sense of local knowledge and regional expertise, Rosewood will offer exclusive experiences across three to four properties in each region for curated moments of discovery within the destination.
To discover how Rosewood is embracing The Spirit of Celebration this season and learn more about the collaboration jersey, hotel experiences and curated itineraries around the world, visit https://www.rosewoodhotels.com
